Influencer marketing news
Recent updates; the influencer industry and CORQ's debunk of the government inquiry.
Influencer news
The government's inquiry
How this will impact consumerism of influencers
CORQ (Influencer insights programme)
The Digital, Culture, Media and Sports committee have been investigating the influencer committee for 8 months
Vast economy - professional content creators, has developed into an industry
Lack of insight - MPs feel government has not reacted fast enough to the growth of the industry
Improved legislation and regulation - lack of monitoring has meant that legislation does not fit purpose to protect content creators.
Changes to regulations
Remove editorial control - influencer advertising will no longer be defined by whether the creator had control over the content or not
Turnover based fines for non compliance - greater powers to enforce consumer protection law
Conduct annual review on influencer compliance for evidence
Base level influencer fees - act an an influencer minimum wage
Influencer code of conduct - create one for your brand and make it publicly available
Review who is consuming your content - if your audience is under 18, create a strategy to ensure they, as consumers, are protected and aware of advertising