UNIVERSITY PROJECTS
Guide to influencer marketing
A comprehensive playbook/guide to developing a successful influencer marketing strategy and how to avoid cancel culture
The impact of gossip journalism on the consumerism of influencers
A report exploring current trends within the digital marketing industry, M&C Saatchi as a case study and conceptual overlaps in my dissertation research.
How TikTok is changing the way we discover music + PinkPantheress album review
An article on the topic of how popular social media platform TikTok is shaping the way audiences discover (and rediscover) music.
Plus, viral sensation PinkPantheress album review
Read all about it: Celebrity gossip, mental health and popular media culture
An analysis into the impact of celebrity gossip journalism on mental health and modern society, with reference to Caroline Flack as a case study.
The future of social media marketing and influencers
As part of a group project, I created a podcast to discuss current trends within the social media marketing industry, influencers and the future online.
