top of page

Resume

PERSONAL SUMMARY

Results-driven marketing professional with experience delivering strategic B2C and B2B campaigns from concept through to execution. Skilled across SEO, content writing, social media management, email marketing, communication, and performance analysis, with a strong track record of improving organic reach, conversion rates, and engagement. Recognised for a proactive, collaborative approach, with the confidence to manage multiple projects and stakeholders simultaneously in fast-paced environments.

CORE SKILLS

  • Digital marketing strategy

  • SEO & copywriting

  • Social media management

  • Email marketing & CRM

  • Performance reporting (GA4, Google Search Console, AgencyAnalytics)

  • Account management

  • Webpage optimisation (Shopify, WordPress)

  • Canva & Microsoft Office

PROFESSIONAL EXPERIENCE

Content Executive

Generate UK, Reading | Dec 2024 - Present

  • Supporting account management by coordinating client briefs, timelines, deliverables, and marketing activity across multiple accounts.

  • Driving SEO performance by optimising website content, Metadata, and AI-search visibility, achieving improvements from page four to page one rankings on Google and securing placements in AI-generated search overviews.

  • Delivering high-performing content strategies, generating over 50,000 webpage impressions through targeted blog content.

  • Increased organic impressions by over 35% and followers by 70% through engaging social media content.

  • Managing communication with clients and stakeholders to maintain strong relationships and ensure project delivery aligns with objectives and budgets.

  • Analysing campaign and website performance, producing detailed reports with actionable insights to improve engagement, conversion rates, and ROI.

  • Conducting in-depth keyword research and competitor analysis to identify content opportunities and gaps.

  • Producing targeted email marketing campaigns, achieving open rates exceeding 40%.

  • Optimising Google Business profiles to enhance local SEO.

  • Editing and optimising webpage copy and content using WordPress.

Marketing Executive (12-Month FTC)

Doughnut Time, Reading | May 2023 - May 2024

  • Managed social media content for LinkedIn and Facebook to strengthen brand presence and increase audience engagement.

  • Contributed to product development and executed integrated marketing campaigns that drove both online and in-store sales growth.

  • Produced SEO-optimised product descriptions, improving organic traffic and search rankings.

  • Managed influencer outreach and gifting campaigns, increasing brand reach, impressions, and customer loyalty.

  • Represented the brand at PR events, building media relationships and enhancing brand exposure.

  • Coordinated internal communication to deliver successful product launches across 17 retail locations.

  • Built and optimised Shopify product pages to improve user experience and conversion rates.

  • Improved email campaign performance through optimisation, increasing open and click-through rates.

  • Managed customer service interactions and online reviews, strengthening brand reputation and customer satisfaction.

Graduate Marketing Assistant

Intelligent Motoring, Reading | Aug 2022 - Mar 2023

  • Created and scheduled content across Instagram and LinkedIn, supporting brand awareness and engagement for B2B and B2C profiles.

  • Liaised with stakeholders and brand partners to deliver effective co-branded partnership campaigns.

  • Managed large-scale email marketing campaigns, including newsletters distributed to over 500,000 customers, improving engagement metrics.

  • Enhanced SEO and organic traffic through consistent blog and website content creation.

  • Produced detailed performance reports to evaluate campaign success and inform future strategy.

  • Collaborated with PR agencies, providing campaign data and insights to support communications activity.

ADDITIONAL EXPERIENCE

M&C Saatchi Open House Programme | Oct 2022

  • Participated in a seven week programme, gaining insight into integrated marketing, advertising strategy, and agency operations.

EDUCATION

Bath Spa University
BA (Hons) Media Communications - Upper Second Class (2:1)
Sept 2019 - June 2022

Little Heath Sixth Form, Reading
A Levels: Media Studies (C), English Language (D)
Sept 2016 - June 2018

Little Heath School, Reading
10 GCSEs (A*- D), including English (B) and Maths (C)
Sept 2011 - June 2016

CERTIFICATIONS

  • Google Ads - Display (Google Skillshop, April 2025)

  • The Fundamentals of Digital Marketing (Google Digital Garage, Feb 2022)

  • Content Marketing for Social Media (LinkedIn, June 2022)

bottom of page