A guide to: Influencer marketing

Inspired by CORQ, I was interested to create my own guide to Influencer marketing.

CORQ describe themselves as the 'ultimate toolkit for everyone working in influencer marketing, content development and social media communications.' (CORQ, 2022). CORQ offer consultancy and an academic programme for individuals interested in developing their carers within these growing industries. This inspired me to create my own influencer marketing guide.

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In my written dissertation, my research concerned academic findings on the topic of celebrity gossip within journalism media, and the impact that this has on mental wellbeing.

I wanted to continue this idea within my creative dissertation, as the topics of influencer journalism and cancel culture are gaining relevancy within today's media.

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I used these ideas to produce a comprehensive guide for marketers, who are looking at developing their current strategies to include use of influencers. I have included information regarding how to create an influencer campaign, the types of influencer to consider, how to avoid cancel culture and successful case studies.